i found this little insert in my pack of lucky strike. learn five new languages. wtff? i don’t think smokers have a lot of time left. they die. (yeah i know, it’s a nasty habit.) it’s insane and insulting to act like nothing is being done to the user.

why 5? a random guess? why languages? there’s better things to learn anyway. how to love people. how to make love (hint: there’s no cigarettes involved). how to reach world peace.

anyway, i reversed and read the back. you know what it said? “we’re going to introduce a new product package for lucky strike and it will be spectacular. wait a while and check it out. it is going to be exciting”. what bullshit! i can learn five fucking new languages before they’re done? i’ll be stroked by smoking way before bat is ready. this is pure genuine marketing nonsense. fuck lucky strike and bat. i like nil better anyway, too bad it’s not for sale in amsterdam. (kp)