amsterdam’s city marketing experts claim that knowledge & innovation is a core competence of the dutch capital. everyone who can contribute to greater success is welcome to come over and stay here. then i bumped into this sign and a few questions popped up. did we innovate a whole new set of cardinal directions? how are you suppose to find your way in this north west confusion? or is this mix up just a matter of knowledge falling flat? want to get ahead? go west! (kp)

an amsterdam innovation?