on december 14 last year, the eu passed the new data retention act. there has been an intensive lobby against it and privacy fighters will continue questioning the directive i hope. nevertheless the thing is in action now. eu member states will introduce more or less sense making laws of all sorts this year. heartless companies are enthusiastic too, judging on this billboard. this vodafone campaign ran mid december all over holland. what the fuck was that marketeer thinking? let’s have some consumer awareness? we are ready for data retention now? weird time to market. (kp)

1984. powered by vodafone?